"If a field has global demand, my child will get a job in it." It is the reasoning behind many course choices — and behind a lot of disappointment three years later.
Why so many Kerala families believe it
It is persuasive because the demand is often real. What it skips is everything standing between the demand and your child.
What's actually true
Global demand tells you the work exists. It tells you nothing about whether your child will be allowed to reach it, or what they'll earn while trying. Between the demand and the job sit a queue, a licence, a visa, an employer's preference, and the cost of getting there — and every one of those can move independently of the underlying need.
A field can be booming worldwide while the route into it is blocked by licensing, capped by visas, or crowded by cheaper candidates. Demand is necessary, not sufficient. The question that matters is not 'is there demand?' but 'what is the actual route, and can we walk it?'
What to do instead
Chase the route, not the headline. Read real job advertisements, not trend articles; find out the licence, the visa, the cost and the competition for the specific path. A field with modest demand and a clear open route often beats a booming field your child can't actually reach.
Want the full picture, honestly?
This is one of dozens of decisions we untangle in Kerala Career Compass — After Tenth — and in a free counselling session at Veda Topper, Irinjalakuda.
Book a Free Career Counselling Session See the bookRelated: Explore 150+ careers · Career Guidance hub · After 10th guide · Explore 150+ careers · Study-abroad cost.
Frequently asked questions
Does high demand for a field guarantee a job?
No. Demand means the work exists, not that you can reach it. A queue, licence, visa, employer preference and cost all sit in between and move independently. Study the route into the field, not just the demand.
How do I check if a 'high-demand' course is worth it?
Read actual job advertisements for the role, and map the real route — licence, visa, cost, competition. A clear open route matters more than a big demand headline.